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Case studies

International advertising tracking

With the development of the global brand strategy, and accompanying it, the global advertising campaign, there follows closely behind the international advertising tracking research. If there is a uniform brand strategy for each country in which a...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Lucy Pardy, Astrid Carl-Zeep
June 15, 1988
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Citation

Pardy and Carl-Zeep (1988a, June 15). International advertising tracking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-advertising-tracking